The focus on customer relationship building is vital to a business’s growth, as the key to having a great customer relationship is amazing customer experience. In this digital age, a huge part of that experience will depend on how responsive your website is. Commerce has shifted majorly from the traditional brick-and-mortar setting to transacting online, which is why it is essential to provide customers with what they need: speed.
In a fast-paced and busy world, visitors want to find what they’re looking for at the snap of a finger. They want flexibility and they want the information to be straight to the point. If your business has a slow and unresponsive website, potential customers will most likely lean towards your competitors, especially if you’re selling products solely through your website. For this reason, your business, more prominently for SMEs, cannot afford to have a slow and unresponsive site.
Your Mobile Site is a Requirement for Great SEO Results
To no one’s surprise, search engines like Google are now prioritising mobile versions of websites versus desktop versions. It’s more common now for people to browse the internet using their smartphones than their computers. Given this, search engine rankings are starting to be based on how mobile versions of websites perform. This means that if your website doesn’t have a friendly interface for mobile users, climbing to the top of the search engine rankings will be extremely challenging.
Having a fast and responsive mobile-friendly website will grant you better organic search marketing, and in this sense, seamless user experience will greatly pay off.
Visitors Expect a Responsive Website
A remarkable website needs to keep up with user demand. Since the internet has significantly evolved from super slow dialup connections to ridiculously high amounts of bandwidth plans, visitors are browsing the net with the expectation that websites will be smooth and easy to navigate. Failing to deliver on the customers’ need for speed will affect not only your website but your business entirely.
When users find that your website is taking too long to load, most of them will usually hit the previous button to continue with their search. This increases your bounce rate, which is bad for SEO.
The Less Need for Tech Support, the Better the Customer Experience
Seeking tech support also factors in when it comes to customer experience. Tech issues are what turns users away as they usually don’t want to deal with the inconvenience. A fast and efficient website addresses this by lowering the chances of users encountering problems, which in turn, decreases the need for tech support.
Users don’t want an experience filled with disruptions and website troubles, so they’ll most likely turn to your competition when things become slow or bothersome.
Visitors and users are always potential customers. It is possible for someone to stumble on your website by accident, only to end up a loyal customer. However, the chances of that happening are dependent on user experience. You could have the most advanced and innovative products in the world, but if no one’s willing to browse your website, then it will hurt your business spectacularly as your conversion rate will tread low. A fast and responsive website is one of the great investments for businesses today, whether big or small.
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