The pandemic has brought hardships to a lot of people, and businesses are seeing the effects of it on operations. Because people are in self-quarantine, it’s extremely difficult to continue physical operations for the time being.
With these challenges, businesses need to adapt and find new ways to navigate these trying times. That is why more and more businesses are putting a focus on their website and improving their web strategies.
With the help of online marketing, businesses can continue offering their products or services. If you’re looking to amp up your online presence during the pandemic era by creating a bespoke web design, consider doing the following:
- Add e-commerce features
- Add more content to your website
- Update announcement features
- Improve on SEO
- Improve the overall user experience
If your business is centred on providing products to customers, you should add e-commerce features to your website. By doing so, you’ll be able to showcase your products on your website better and a lot more customers will see your offers. You will also streamline the experience and make it easier for the customers to buy your products.
Now that almost everyone is in front of their mobile or desktop screens, it’s the perfect opportunity to let visitors know more about your brand. You want to increase your visibility and be more present by uploading useful content to your website that shows what your brand is about and how your offers can help them.
Videos are more effective nowadays because most users are visual learners and enjoy watching the most. However, you don’t want to ignore the power of publishing blog posts as a way of promoting your products and services too.
During this time, people will want to be updated about their orders, item stock, logistics, and so on. The anxiety that the virus brings is already enough, so be sure to try and make it better for your customers. You can features that notify your customers about their orders, or if the items they need are available. You’ll also want to let them know if your operations for the day are affected. This way, you’re ensuring a good quality of communication with your customers, and they’ll appreciate you for that.
The time of the coronavirus is also a great opportunity to optimise your website. Search engine optimisation (SEO) is the process of making a few tweaks to your website and its contents to gain more organic traffic, and rank up on search results. By optimising your website, you’re increasing your business’s visibility, which will help with conversion in the long run.
Another important thing your website needs to have is responsiveness. People don’t want slow loading times and clunky link buttons. They want a seamless experience that helps make their browsing more enjoyable.
By making sure that your website is fast and responsive, more and more visitors will enjoy navigating through your website. As much as possible, you want to do this now during a time when the majority of people are just sitting at home and browsing the web.
The effects of the pandemic are dire, especially to businesses that rely on product sales. By putting up an e-commerce website, you can continue your operations. Additionally, you can tap into a market you haven’t yet touched, which can open up doors to new opportunities for you.
Looking for a web design agency in London? Get in touch with us today to learn more about how we can help with your web design!