Did you know that 62 per cent of users across the globe access the internet using their mobile phones? This 2020, the number of smartphone users is projected to reach 2.87 billion on a global scale. What do these figures imply? The statistics suggest that website owners need to optimise their sites to make them more mobile-friendly. That is where responsive web design comes into play.
For the uninitiated, responsive web design is an approach to web design that makes web pages render well on a variety of devices, mobile devices primarily. By doing so, you’ll create plenty of opportunities for your website and business in general.
Here are four valuable reasons to utilise responsive web design to make your website mobile-friendly:
1. Prevalence of mobile users
There’s no denying that the number of mobile users worldwide is indeed rising. People are most comfortable searching online and checking websites via their mobile devices, such as their smartphones, tablets, or laptops. If you don’t optimise your site to make it mobile-friendly, you’ll lose a massive number of users visiting and navigating on your web pages. That can translate into lost opportunities.
2. The impact on user experience
It’s hard to please today’s highly critical consumers. If you want to win their trust and hearts, you have to give in to what they need and provide them with memorable experiences. As far as websites are concerned, user experience is everything. You want your potential customers to not only visit your website but to enjoy navigating through your web pages. If your site isn’t optimised for mobile devices, the user experience will be compromised. The chances are that customers will get frustrated and will bounce out of your website.
3. Google leaning towards mobile-friendly sites
In 2018, Google rolled out mobile-first indexing, which makes mobile responsiveness a must for every website. Google’s algorithms crawl sites and check their mobile-friendliness as one of the criteria in deciding on the organic rankings. It’s already 2020, and if your website hasn’t been optimised, then your site has long been left behind. It’s about time to switch to responsive site design to earn sustainable Google rankings.
4. High conversion rate
There are good reasons users rely on mobile devices heavily. All these boil down to convenience and ease of connectivity and communication. With a mobile-friendly website, you provide your consumers with access to your product or services 24/7. The chances are that they’ll end up purchasing your product, availing your service, or filling out your contact form. All of these can result in higher conversion rates and better sales opportunities.
If you want to have a competitive advantage in the market, then it makes sense to incorporate responsive web design to make your site mobile-friendly.
Unfortunately, some websites still avoid the domination of mobile devices in the internet world. Rise above them, get ahead of the competition and win a brand power in your industry. By doing so, your customers will be enjoying your mobile search presence, which will deliver greater success for your business.
With all the valuable benefits outlined above, you have all the right reasons to do so.
If you’re looking for a professional web development agency in London, get in touch with us to see how we can help.