To date, more than 3 billion people around the world identify as internet users, and 80 per cent of them access it mainly through their smartphones. In other words, if you’re not reaching your audience through mobile search, you’re letting opportunities pass you by.
Your business is missing out on new markets to tap, as well as losing prospective customers to competitors. The process of going mobile-friendly isn’t just a choice anymore—it’s a must.
If you wish to take advantage of this rising trend, here are four design tips to follow. Through these, you’ll be much more likely to provide your customers with exemplary brand experiences that will leave lasting impressions.
1 – Responsiveness is key
Websites curated for computer screens were the norm, greeting users with fixed sizes and static designs. When the popularity of mobile search began to rise, however, these formulaic website designs ended up being too big to fit smartphone and tablet screens.
To accommodate the growing need, responsive web design was born. Entire web pages were scaled-down, created to fit a variety of screen sizes. Mobile users can now easily access websites, finding the information they seek on the go—all without problems like frozen screens and content too large.
Responsive design is an absolute must for a mobile-friendly website—and it should be on top of your priority list!
2 – Make navigation user-friendly
To make the most out of your users’ mobile experiences, make sure to tailor your navigation menu accordingly. Hide the menu under an icon, ideally somewhere near the top of the web page. When a user clicks the button, the menu will either drop down, open from the side or fit the entire screen.
At the end of the day, you want users to be able to navigate to other pages as quickly as possible. By ensuring that your navigation menu is well-positioned, you’ll be decluttering and making your website more accessible to all.
3 – Opt for a simple design
Experts note that simplification is key in creating mobile-friendly sites. Seeing as you’re working with a small screen, there’s a lot less space for design.
While displaying a ton of information may be tempting, hiding unnecessary data is crucial. Your contact information, for instance, should be linked to visual icons instead of being listed out. This leaves you with more space to work with while ensuring fewer distractions for the user.
4 – Optimise images
While Google favours mobile-friendly sites, the key to ranking is ensuring that your load time is at its peak. Large images will end up slowing your site down, which also affects mobile loading speed.
You also need to consider the user’s experience, as anything less than a load time of 6 seconds will result in them clicking the exit button. As you strategise on key visuals to display, make sure to run your choices through an image compressor.
As you finalise your plans to transform your website into a mobile-friendly platform, never forgo testing. Your content needs to be viewed on as many systems, devices, and platforms as possible. Pondering on these four design tips leads to success, but ensuring that the final product is up to standard will lead to your success. If you need help, opt for your local web design agency today to reap the maximum benefits for creating a mobile-friendly website!
Need help in creating a mobile-friendly website? We’re a top-rated local web design agency in London, specialising in web design and development solutions. Reach out to our team of experts today!